Victor&Ilya.
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Launch of a new creative framework of MegaFon, Russia's leading telecommunications company.
MegaFon decided to update the format of its communications to reflect the most relevant values for its subscribers. Each episode of the family blockbuster from the Instinct team and directed by Ilya Naishuller with Bruce Willis in the title role is a complete episode in which the brand's products are promoted.
And, yes, this is Russia's first deepfake shot with a Hollywood star
If a building becomes architecture, then it is art