Yota is a mobile operator with a young target audience who prefers to communicate in messengers rather than make phone calls
We have done a great campaign to promote unlimited internet for their internet-crazy audience
First, teasers appeared in 12 major cities of the country: we pasted emojis on posters, on ads, in places interesting from a contextual point of view, "branded" the space
....and then outdoor advertising appeared in the cities
